About Us

Welcome to BlueFish!

Build momentum around your marketing projects with our unique blend of big brand experience & small business know-how.

I established BlueFish Marketing in 2009 to continue to do the work I’ve always found so rewarding – managing big brands like Continental, Rexona and Dove – and to be able to work around my much awaited baby (who’s now 8!). Its work I thoroughly enjoy and continue to do today, but a funny thing happened along the way… in the process of building BlueFish and helping friends with their own ventures, I became even more passionate about Marketing for small & medium businesses and start-ups. It’s hugely rewarding being able to help someone bring their dream to life & to build businesses and brands that really connect with people.

So, now I do both! With the support of my trusty office dog Bailey, I support business big and small, developing and implementing impactful, effective marketing plans that drive results – and over the past eleven years BlueFish has provided Marketing Expertise to over 40 businesses across even more brands. With a team of highly experienced specialists brought in as needed, and by keeping our overheads low, our clients receive world-class marketing support without the price tag.

Whether you’re an FMCG, B2B, SME, or NFP, give us a call today on 0413 486 833 and experience the BlueFish difference!


About Sarah…

I’m an accomplished Marketing Professional with over 23 years’ in marketing and retail management. I’m highly experienced in all facets of Marketing Management, having worked across many categories, brands and products to Marketing Director level. I’m a super-fast learner with a collaborative style & the proven ability to deliver: developing, crafting and implementing business strategies, marketing plans, innovation and campaigns that deliver results in market.

I’m passionate about marketing and its role in helping businesses grow and achieve goals. Whilst my background is in the FMCG industry I have also focused on expanding my skillset by working in lateral industries and small business from mortgage brokers to Personal Trainers, Florists to Preschools, Retailers to Life Coaches, Apps to Shoe Retailers and many more in between. This breadth of experience has given me a “hands on” knowledge of small business challenges – such as online marketing, collaborations and partnerships, advertising and social media. It’s this experience, coupled with my enthusiasm for finding cost effective strategies, that enables me to add real value to everyday business challenges.

Entrusting Bluefish with your Marketing enables you to focus on other areas of the business. Highly Experienced, flexible, good with people, meticulous with projects and commercially astute, I’ll help you GROW your business!

Our Services

We develop and implement marketing plans individually tailored to your business.

Our services include: Strategic planning; new product development; communication planning; advertising; online marketing, social media marketing; search advertising, sports marketing; cause related marketing & sponsorships; sales promotions; developing brand or business logos and visual identity; launches and events; In-store communication & signage; flyers and promotional material; packaging development; sponsorships; local partnerships; local media and PR; website optimisation; agency management.


Sarah Ford has successfully completed the Google AdWords Certification course, demonstrating proficiency in the basic and advanced aspects of AdWords and is recognised by Google as an expert in online Advertising.

Accredited in Social Media Management by leading Global Platform Hootsuite, BlueFish effectively manages Google Advertising and Social Media on behalf of a number of our clients to build engagement and drive sales.