When it comes to social media trends in Australia, staying up to date and fine-tuning your strategy won’t just help you reach your intended audience, it will make your time…
Not sure whether to keep marketing in a recession? While your instincts may be to pull all discretionary spending, cut costs and batten down the hatches, the benefits of marketing…
2023 MARKETING TRENDS Wondering what marketing trends you need to watch out for in 2023? While the saying goes that “the best way to predict the future is to create…
Not convinced that email marketing works? Marketing is all about delivering the right message to the right people at the right time… and there’s no better way to engage with…
64% of people (increasing to 76% for Gen Y) expect brands to support a social cause, especially when it makes sense for their business & is aligned to their values.*…
So often there’s a real missed opportunity throughout the customer’s experience. Ensuring you’re easy to find online – and offline, keeping stock levels up to date, clearly communicating (and updating)…
By allocating a fixed proportion of your turnover (or forecast turnover) to marketing, you’ll set yourself up for success in driving future growth as well as managing the day to…
5 golden rules to make your BRAND RE-LAUNCH a huge success!
Whether it’s a complete re-launch, or a tweak, here are 5 golden rules to ensure your re-launch is a HUGE success: 1. Understand what cues make your brand easily…
Building a successful sponsorship with a sporting club, event, community group, charity or individual can be a great way to generate awareness of your business, access their fans and followers,…
With over 20 years’ experience on both client and agency teams, here are my top 5 tips for creating a brief that will set your business up for success… …
BUILDING CUSTOMER LOYALTY: Moving away from discounting
While it works its socks off at the beginning there's a diminishing return with year-round discounting as you reduce both your own profitability and the perceived value of your offering.…