Scyon and Hardie DeckHealth & Fitness Industry

Avalon Mini House

Sarah provided additional Marketing Support the Scyon Consumer Marketing Team at James Hardie in 2017 to optimise and amplify their marketing plans across their Scyon and Hardie Deck product ranges.

challenge

In 2017, we provided support to the Consumer Marketing team at James Hardie across their Scyon and Hardie Deck products. Working with their marketing team, and in collaboration with agency and media partners, Sarah from BlueFish Marketing amplified the business’ advertising campaign, created branded content which ran on RealEstate.com.au and across social media, supported a key Customer Initiative and worked to optimise the Scyon website.

solution

BlueFish Marketing worked with Real Estate.com.au, popular personalities and building gurus from ‘The Block’ Simon and Shannon and brand agencies to design and build 3 Children’s Cubby Houses to bring Scyon Building products to life. With a modern Hamptons beach house, 2 modern mini homes and a personalised mini house, the results spoke for themselves!

In addition to this campaign, we supported the Scyon marketing team in developing a plan to bring their Hardie Deck range to life, amplified their advertising campaign by showcasing local homes featuring Scyon advanced cement composite across popular Australian magazines and online, and brough the range to life for consumers and builders through the Scyon website.

results

The campaign was highly successful in market, delivering to key business objectives. We loved every minute of working on Scyon and Hardie Deck although we’ll never look at a renovation or new build the same way again!

how can we help you?

Contact Sarah at BlueFish on 0413 486 833 or submit a business enquiry online.

“That is a fantastic result! It’s always very significant and extremely rewarding when your expectations are exceeded. You should be very proud of the work you’re doing”

Sydney Client