Rustic Farms Traditional Aussie BeefEarly Education
In 2018 BlueFish Marketing was engaged by Paradigm Foods to create a new premium Aussie beef brand.
Creating a New Beef Brand
BlueFish Marketing supported Paradigm Foods in creating this brand from initial concept to finished product. We were proud to engage Bedrock Insight to conduct consumer research to better understand this opportunity and test different brand propositions, and to collaborate with Joco Design Group who created the brand identity and communication to bring this new brand to life for butchers and consumers.
Received well by key stakeholders and the broader industry, Rustic Farms Traditional Aussie Beef is now available in Australia through select butchers.