Rustic Farms Traditional Aussie BeefEarly Education

Rustic Farms Article
In 2018 BlueFish Marketing was engaged by Paradigm Foods to create a new premium Aussie beef brand.

Creating a New Beef Brand

BlueFish Marketing supported Paradigm Foods in creating this brand from initial concept to finished product. We were proud to engage Bedrock Insight to conduct consumer research to better understand this opportunity and test different brand propositions, and to collaborate with Joco Design Group who created the brand identity and communication to bring this new brand to life for butchers and consumers.


Received well by key stakeholders and the broader industry, Rustic Farms Traditional Aussie Beef is now available in Australia through select butchers.

how can we help you?

Contact Sarah at BlueFish on 0413 486 833 or submit a business enquiry online.

“That is a fantastic result! It’s always very significant and extremely rewarding when your expectations are exceeded. You should be very proud of the work you’re doing”

Sydney Client